Tag Archives: media

Why change oft doesn’t occur

One of the reasons things take so long to change is that people in positions of power rarely want them to change.  Sometimes the unfairness was how they achieved their positions and the thought of the playing field being leveled … Continue reading

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Disintermediation

The rather ungraceful, tongue-twisting word disintermediation refers to the process whereby access to a product or a service is given directly to the consumer, thus eliminating the intermediary, or “middleman,” who might typically supply the product or service. The Internet … Continue reading

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Milestones in Media Communication

In communication, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single … Continue reading

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Trends in Media Communications and Advertising

“We’re moving from an era of mass communications to one of masses of communicators,” said Adam Christensen, manager-social media communications at IBM Corp.   B to B magazine is just one of the many advocating the use of social media as … Continue reading

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